...because the future isn't Orange, it's Hutch.
Yes, I can see the cute doggy staring at me from those billboards. "Hutch is here." Hutch is also pink now. According to Naveen Chopra, VP-group marketing, in today's DNA, "We went through the whole colour palette but there were colours associated with other companies, so those were rejected. Through elimination we came to pink." Oh wow, morsels to a starving man?
Here's an article from the Hindu Business Line on the launch.