Friday, May 26, 2006

Working on my pitch.

It's almost 2 and I'm still at work. Well, still at office anyway, I finished my work sometime back. But we have a big pitch tomorrow. And we're waiting for all the prints and cuttings to be done. Can't leave till that happens.

This was a great pitch to work on. No ads required, only design work. A whole range of them. 7 of them infact, with me doing 2 of 'em. One of them's real neat, the other's good enough. I can see the prints being cut and shaped, from A4s to bookmarks. This feels good. If we get the account tomorrow, I'll feel a whole deal better.

Monday, May 08, 2006


A few days back, I saw Bodacious on tv, a real ball-busting bronco! He was huge! Damn, he was throwing those cowboys off like ragdolls. Heh, rodeo was never this fun for a bull. Tuff Hedeman was one of the few who could actually stay on for 8 seconds.

I always thought the two of 'em were ficticious characters. If you don't know what I'm talking about, here's the Ballad Of Bodacious by Primus:
Bodacious am a whole lotta' bull
over nineteen hundred pounds.
He's born in Galry, Oklahoma
and he's the baddest sonsabitch around
if a Burma bull ever were a super star
then Bodacious just might be.
He's a cream colored, beefy brawn,
full-fledged, four footed bovine celebrity.

Who's gonna ride Bodacious?
Who's gonna tame him down?
Look out for Bodacious,
he's bound to hold his ground.
Here comes Bodacious,
ya'll just step aside.
Big and bad Bodacious
takes a toll from those who ride.

Young Bo met a man named Tuff Hedeman
at the start of his buckin' spree
and Tuff became one of the few to make the whistle
bkac in Nineteen Ninety Three.

Tuff tried to ride Bo again at the finals
in Nineteen Ninety Five.
Bodacious had got a little older and wiser
Tuff barely came out alive.
Fantastic lyrics eh? Read more about Bodacious and Tuff Hedeman.

Friday, May 05, 2006

Sochne ke liye Khaana Zaroori Hai

Last evening, our client called us over to his restaurant for a meal, followed by a movie at Fame, Inorbit Mall. No, it wasn't a random gesture of generosity. It was, shall we call it, a business lunch? Except it wasn't lunch time, closer to 7, but that's just fussing over minor points. I was sampling their food for the first time, and I must say, I liked it. It's quite tasty, and reasonably filling too.

As for the movie after that, we needed to devise a campaign targeting all the cinema folks, get them to visit the restaurant. Providing service inside the theatre would be the most obvious idea, but it's taken that Fame doesn't allow that. If they did, most of the restaurants in the food court would be hawking their wares inside.

Anyway, I'm not sure how useful the cinema experience actually was, but we've come up with some workable ideas. We just need to fine tune them a bit.

Monday, May 01, 2006


Last monday was my review, and I was told to use fewer puns and reduce wordplay. Hmm, I'm gonna have to work on that.

I've also completed 4 weeks at Saatchi & Saatchi. Wow, that last week went by fast. It's been a good four weeks so far. Would have been better if I'd gone to Goa, for the AAAI awards, but that didn't happen. The rest of the team must be enjoying themselves there. *Sob*

I wouldn't pick any one particular moment as a high point, but Sachin Tendulkar visiting the office sometime back was definetely a hype point. Yeah, haha. Urm, that was another bad attempt at wordplay. Nevermind. Back then, I actually wish I had a camera, to capture everyone's reactions. People were going crazy. The powers-that-be were toying with the idea of giving us the day off, but unfortunately, uncommon sense prevailed, and everyone calmed down. Damn, a missed opportunity that shall remain.

As per SIMC rules, another 9 weeks of internship remain. I'm looking forward to it.