Thursday, April 21, 2005

Adobe out to get Marcomedia!

Wow, I can't believe I missed out on this. Adobe is all set to buy Macromedia!! Photoshop triumphs over Flash?

I guess this takeover bid was ultimately inevitable. Macromedia has totally captured the web market, something that Adobe has no idea about. Now that they're buying out Macromedia, they are set on their was to become the Microsoft of the graphics world.

I'm actually surprised that Adobe still has more buying power than Marcomedia. Maybe saddened would be a better word. Photoshop is the only good software that they possess. Every other application they've come out with has been too generic, or too lame, to make any impact. Was the world actually going all ga-ga over the PDF format? It's heavy, slow to load, and definitely not fun to use. Premiere just isn't powerful enough, and for low-end editing, there are loads of better softwares around, including some free ones. Pagemaker is nowhere near as good as QuarkExpress. Illustrator is decent enough, but it has some bugs, and CorelDraw is the standard for dtp stuff. I haven't used Audition and After Effects, and I'm really sure I will ever need to, so these I don't know about. The other Adobe products aren't worth talking about. On the otherhand Macromedia has had either refreshing innovativeness or a high level of user-friendliness in all of their softwares, and they're all pretty much unique.

My colleague Tushar is of the opinion that all of Macromedia's future innovations will be now be credited to Adobe, something he isn't happy about. A Businessweek interview with the two CEOs certainly points towards Macromedia losing their complete brand identity. Nevertheless, I'm optimistic about this merger. Now it won't be such a pain switching back and forth between Photoshop and Fireworks and Illustrator. Hopefully, the sharing of technology will lead to better integration, and more powerful tools with all the positives and none of the drawbacks.

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