Yes, they like us so much, they've decided that the back-breaking work we do to produce a television commercial should not be wasted. They've patented a television that will prevent viewers from changing the channel when an ad is playing. Wow. I can see hordes of people fighting over a chance to buy this. Fantastic.
They must have been inspired by former television executive Jamie Kellner, who once said that people who went to the bathroom during commercial breaks were "stealing" TV.
Philips has ofcourse mulled this over, and decided that if at all you want to fast forward through the ad, or switch the channel, a nominal payment will give you that option.
Yay, more money in their pockets!