Tattoo removal - easy come easy go...

It isn't often that i come across direct mailers that make me stop whatever i'm doing. This mailer from work-creative did exactly that. In the words of creator Chris: To promote sk:n’s world class tattoo removal treatments I devised a simple yet engaging direct mail piece. I utilised a scratch off mechanism (like you would find on a scratch card) to enable the recipient to literally remove the tattoo.