Last evening, our client called us over to his restaurant for a meal, followed by a movie at Fame, Inorbit Mall. No, it wasn't a random gesture of generosity. It was, shall we call it, a business lunch? Except it wasn't lunch time, closer to 7, but that's just fussing over minor points. I was sampling their food for the first time, and I must say, I liked it. It's quite tasty, and reasonably filling too.
As for the movie after that, we needed to devise a campaign targeting all the cinema folks, get them to visit the restaurant. Providing service inside the theatre would be the most obvious idea, but it's taken that Fame doesn't allow that. If they did, most of the restaurants in the food court would be hawking their wares inside.
Anyway, I'm not sure how useful the cinema experience actually was, but we've come up with some workable ideas. We just need to fine tune them a bit.